A site that finally shows which content earns pipeline
Strivacity is a Forrester Wave leader selling identity infrastructure to the Fortune 1000. Their lead-gen guides wouldn't render, their forms didn't reach the CRM, and nothing was tracking which content earned pipeline. We fixed the foundations, then built the product pages their story was missing.
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About Strivacity
Strivacity is a customer identity and access management platform for the Fortune 1000 sign-up, sign-in, fraud prevention, identity verification and consent, delivered without a professional services army. It's a Leader in The Forrester Wave™ for CIAM, backed by $28M from SignalFire and Ten Eleven Ventures, with Mandiant's Kevin Mandia and Tenable co-founder Jack Huffard behind it.
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The challenge
The hidden cost
Strivacity's marketing site wasn't broken in any way a visitor would notice. It was broken in the ways that cost money.
Lead generation, disconnected
Their lead-gen guides the assets an enterprise buyer actually reads before taking a call wouldn't render. Forms sat in Webflow, disconnected from the CRM, so every submission needed a manual hop before sales could act on it, and building a new one meant a developer ticket. Consent handling misfired. And nothing was tracking engagement, so nobody could say which content earned pipeline and which was decoration.
The site fell behind
Meanwhile the product had moved ahead of the site. Data residency, agentic identity, customer insights real capabilities enterprise buyers were asking about, with no page to send them to.
How we
approached it
Foundations first, then the pages on top of them.
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Fixed what was leaking
Guides that wouldn't render now serve PDFs reliably. Consent handling repaired.
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Connected the site to the CRM
Native HubSpot integration replacing Webflow forms — every submission reaching the CRM automatically, and their marketing team building new forms without a developer.
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Made the content measurable
GA and GTM rebuilt from the ground up, with scroll-depth and download tracking across the guide library.
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Built the pages the product had outgrown
Data residency, agentic identity, customer insights — designed and developed.
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Tightened the technical foundations
Metadata and schema reworked across guide and blog libraries, then site-wide performance optimisation.
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What we delivered
Everything that shipped, grouped by discipline.
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Net-new pages
- /capabilities/data-residency
- /capabilities/agentic-identity
- /capabilities/customer-insights
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Design updates to existing pages
- Homepage, About us, Glossary - UX fixes
- Forrester report landing page, Academy page
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Technical
- Native HubSpot form integration replacing all Webflow forms
- Guide page rendering fix, PDF rendering across all guide items
- GA and GTM rebuild: pageview, ebook scroll depth, ebook download, global scroll depth
- CookieBot implementation fix and consent management
- Metadata and schema across guide and blog pages
- Site-wide performance optimisation
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In progress
- Full revamp: Home, CIAM pillar, Product, What is CIAM, CIAM vendors, Guide template, Glossary, About us
The results
What the new pages carry, and what the guides hold.
What we unlocked
The capability pages didn't exist before we built them. The guides couldn't render before we fixed them , 305 people have now spent an average of 17½ minutes inside one. None of it was visible until we built the tracking to see it.
Source: GA4, May 2025 – Aug 2026.
Capabilities used
Explore each capability behind this build.
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