Webflow Site Plans Explained: Complete 2026 Guide

Webflow's pricing page lists five different site plans, three ecommerce tiers, and four Workspace options—and none of them explain when you actually need what. The naming doesn't help either, since "site plans" and "Workspace plans" sound interchangeable but serve completely different purposes.

This guide breaks down every Webflow plan option, what each tier includes, and how to match the right plan to your specific use case without overpaying.

What Is a Webflow Site Plan

A Webflow site plan is a subscription you add to a single website that unlocks custom domain hosting and removes Webflow branding. Without one, your site stays on a webflow.io subdomain and can't go live on your own URL. Think of it as the switch that takes a project from staging to production.

Each website you publish requires its own site plan. So if you're running three different sites, that's three separate subscriptions. Site plans are also billed separately from Workspace plans, which is where most of the confusion starts.

Here's what a site plan actually controls:

• Custom domain hosting: Publish to yourdomain.com instead of yoursite.webflow.io
• CMS limits: How many collection items and dynamic pages your site can hold
• Bandwidth: The amount of monthly data transfer your site can handle
• Feature access: Form submissions, localization, site search, and other capabilities

Webflow Site Plans vs Workspace Plans

The difference is simpler than it sounds. Site plans apply to individual websites and handle hosting. Workspace plans apply to your account and handle team collaboration, staging environments, and how many projects you can build before publishing.

You'll typically have both—a Workspace where you design and build, plus a site plan on each project you want to take live. One doesn't replace the other.

Is Webflow Free

Yes. Webflow's free Starter plan lets you design, build, and preview sites without paying anything upfront. You get full access to the visual editor, can work with the CMS during development, and can stage as many designs as your Workspace allows.

The catch is that going live on a custom domain requires a paid plan. Here's how the split works:

• Free: Design in the editor, preview on webflow.io, build with CMS during development
• Paid: Publish to a custom domain, remove Webflow branding, access production features

So you can explore the Webflow platform and build entire sites for free. You only pay when you're ready to launch.

How Much Does Webflow Cost

Webflow pricing depends on which tier you choose and whether you pay monthly or annually. The structure feels complex at first, but it follows a logical pattern once you see how the pieces fit together.

Monthly vs Annual Pricing

Annual billing saves roughly 20-30% compared to monthly. If you're confident the site will run for at least a year, annual makes financial sense. Monthly billing works better for short-term campaigns or when you're still testing whether Webflow fits your workflow.

Webflow Hosting Included

Every paid site plan includes hosting on AWS infrastructureEvery paid site plan includes hosting on AWS infrastructure—the top global hosting provider. You won't purchase separate hosting or configure servers—SSL certificates, CDN distribution, and automatic backups come built in. This is different from platforms like WordPress, where hosting is a separate decision and cost. Teams migrating from WordPress to Webflow often find the bundled hosting simplifies their stack.

Webflow Site Plans for Standard Websites

Starter Plan

The free tier works for learning Webflow or staging client projects before launch. Your site lives on a webflow.io subdomain and displays Webflow branding, so it's not suitable for anything client-facing or production-ready.

Basic Plan

Basic starts at $14/month when billed annually and suits simple sites without CMS requirements—portfolios, landing pages, or brochure sites with only static content. You get a custom domain and Webflow hosting, but no access to dynamic content or collections.Plans in this price range account for 38.10% of website builder demand, making it the market's most popular tier. You get a custom domain and Webflow hosting, but no access to dynamic content or collections.

CMS Plan

At $23/month billed annually, the CMS plan is the minimum for content-driven sites. You get CMS access with up to 2,000 collection items, 500 monthly form submissions, and the ability to build blogs, resource libraries, or any page that pulls from dynamic data.

Business Plan

Business runs $39/month billed annually and scales up bandwidth, CMS items, and adds site search plus enhanced security. This tier fits growing startups and marketing sites expecting higher traffic or managing larger content libraries.

Enterprise Plan

Enterprise is custom-priced for organizations requiring SLAs, advanced security, dedicated support, and custom contracts. You'll work directly with Webflow's sales team to scope requirements and pricing.

Webflow Ecommerce Pricing

Ecommerce plans are a separate category with their own pricing, transaction fees, and product limits. If you're selling products, you'll choose from one of these tiers instead of the standard site plans.

Standard Ecommerce

The entry-level option for small shops includes basic ecommerce features with product limits and a 2% transaction fee on top of your payment processor's fees.

Plus Ecommerce

Mid-tier stores get more products, a lower 1% transaction fee, and abandoned cart recovery emails to help recapture lost sales.

Advanced Ecommerce

High-volume stores benefit from 0% transaction fees, the highest product limits, and advanced checkout customization. The math on transaction fees starts to matter significantly at scale.

Webflow Workspace Plans

While site plans handle hosting, Workspace plans control your building environment and team collaboration. These are the plans that determine how many projects you can work on before publishing.

Starter Workspace

The free tier limits you to 2 unhosted sites and basic features. It works fine for solo builders just getting started or testing the platform.

Core Workspace

A paid tier for small teams that unlocks more staging sites and basic collaboration tools. This is where most small agencies and in-house teams start.

Growth Workspace

Larger teams get more seats, code export capabilities, and enhanced permissions for managing complex projects with multiple stakeholders.

Freelancer Plan for Agencies

Built specifically for agencies, this plan allows client billing transfer so you can hand off sites cleanly without ongoing billing complications. It's structured for managing multiple client projects simultaneously.

Webflow Add-Ons and Extra Costs

Base plan pricing doesn't always tell the full story. Several add-ons can affect your total monthly or annual cost depending on how you use the platform.

Localization

Multi-language sites require the localization add-on, which is priced per locale you add. If you're targeting multiple markets with translated content, factor this into your budget.

Form Submissions

Each plan includes a set number of form submissions per month. Exceeding that limit triggers overage charges, so keep an eye on submission volume—especially if you're integrating Webflow with HubSpot or running high-volume lead generation campaigns.

Bandwidth Overages

High-traffic sites that exceed their plan's bandwidth allocation face overage fees. This becomes relevant when you're running campaigns that spike traffic unexpectedly or hosting videos on Webflow that increase data transfer.

Logic and Automation

Webflow Logic enables workflow automation within your site—conditional form routing, triggered actions, and similar functionality. It's an additional cost beyond base plans for teams that want to build more sophisticated interactions.

How Many Websites Can You Build on Each Plan

Your Workspace plan determines how many unhosted sites you can build and stage. Each site you want to publish, though, requires its own site plan subscription.

The distinction matters for agencies managing multiple client projects. You can build and stage many sites under one Workspace, but publishing each one means adding a site plan.

Webflow Plan Comparison Table

How to Choose the Right Webflow Plan

Marketing Sites Without a Blog

If you're building a simple marketing site or portfolio without dynamic content, Basic covers your requirements at the lowest cost. No CMS means no blog, no resource library, and no dynamic pages—just static content.

Content Sites With CMS

Blogs, resource libraries, and content-heavy marketing sites require at least the CMS plan. Choose Business if you're expecting significant traffic or managing a large content library that will grow over time.

Ecommerce Stores

Match your ecommerce plan to your product catalog size and expected order volume. The transaction fee differences compound quickly—a 2% fee versus 0% adds up when you're processing thousands in monthly sales.

Agencies and Freelancers

The Freelancer Workspace plan makes client handoffs clean and lets you manage multiple projects without billing complications. It's designed specifically for the agency workflow of building, launching, and transferring ownership.

Total Cost of a Webflow Website

The site plan subscription is one piece of the total investment. Understanding the full picture helps with budgeting and planning.

Site Plan and Hosting

Your ongoing hosting cost ranges from $14-$39/month for most standard sites when paid annually. This covers the platform, hosting, SSL, and CDN—no additional infrastructure costs.

Design and Development

Most teams invest in professional design and development beyond the platform cost. Working with an experienced Webflow partner pays off in build quality, CMS architecture, and time-to-launch. At Lil Big Things, we handle end-to-end builds for marketing teams who want a site that actually works for campaigns and conversions.

Ongoing Maintenance

Keeping your site updated, secure, and optimized after launch is an often-overlooked cost. Maintenance retainers provide predictable support so your marketing team isn't waiting on dev resources when updates are urgent.

Get Help Selecting Your Webflow Plan

Not sure which plan fits your situation? We help startups and marketing teams navigate Webflow pricing and build sites that scale with growth.

Want results like this? Here's where we start.

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