How to migrate a WordPress site to Webflow

Webflow Migration

Are you looking to migrate your website from WordPress to Webflow but worried about losing your SEO traffic? Worry not. We have got you covered. In this blog post, we will take a deep dive into the steps required to ensure your migration from WordPress to Webflow is smooth, effortless and most importantly, does not impact your SEO rankings. We will cover everything from documenting and auditing your existing site to setting up redirects and updating alt tags. We'll also share some important considerations when importing images. After reading this post, you'll have all the knowledge you need to easily migrate from WordPress to Webflow while keeping your SEO traffic intact. Let's get started!

Why migrate from WordPress to Webflow?

Migrating from WordPress to Webflow can be a great way to keep your SEO traffic intact while upgrading your website's design and functionality. While WordPress is a popular content management system, it can be limited in terms of design flexibility and load times. By migrating to Webflow, you can create a fully customized and responsive website that is optimized for search engines.

One of the main reasons to migrate from WordPress to Webflow is the ability to create a visually stunning website without sacrificing speed or performance. With Webflow's drag-and-drop interface and powerful design tools, you have complete control over every aspect of your website's layout and style.

Another reason to consider migrating is the ability to streamline your workflow and reduce maintenance costs. Unlike WordPress, which requires regular updates and security patches, Webflow takes care of all the technical details for you, so you can focus on creating amazing content that drives traffic and engagement.

Steps to Migrate from WordPress to Webflow

Migrating your website from WordPress to Webflow might seem daunting, but it can be done with ease if you follow a few simple steps. The first step is to choose an appropriate date for migration that won't interfere with your SEO traffic. Before migrating, back up your WordPress website to avoid any loss of data. Lastly, configure Webflow to use the same WordPress database as your old website. This will ensure that all your content is safely transferred and that you don't lose any valuable data during migration. By following these steps, you'll be able to migrate from WordPress to Webflow with ease!

Document and audit your existing site

This will help you ensure all your content is migrated intact without errors.

To do this, you'll need to create a detailed inventory of all pages on your current website, including their URLs, titles, meta descriptions, and other important information. You should also identify any custom post types, taxonomies or plugins that may need to be transferred over.

Once you have this information, you can start planning your migration process by deciding what content needs to be transferred over and how it will be organized in your new Webflow site. By taking the time to document and audit your existing site properly, you can help ensure a smooth and successful migration process.

Make sure you take a backup of the WordPress site before you start.

Plan your URLs for your existing pages and new pages in Webflow

To keep your SEO traffic remains intact during the Webflow migration, creating new URLs for your existing pages is one of the most important steps in this process. This will help search engines recognize the new location of your content and prevent any drop in traffic.

Webflow has a different way how it manages the URL structure, make sure to follow them correctly and set up 301 redirects as explained in the next step.

Set up Redirects

This involves redirecting all URLs from the old website to their corresponding URLs on the new website. By doing this, you can ensure that visitors who click on your old links will be seamlessly redirected to your new website without experiencing any broken links or errors.

Install the WordPress Export Plugin

WordPress Export Plugin will allow you to export all your content from WordPress in an XML to CSV format easily imported into Webflow.

To install the plugin, search for it in the WordPress plugin directory and follow the instructions. Once the plugin is installed, you can export all your posts, pages, comments, and other content.

You also need to ensure your rich text field is cleaned and optimized for Webflow. We have an internal process for this to be done correctly and efficiently.

It's important to note that you should only use this plugin on a copy of your site rather than on your live site. This will ensure any issues or errors are resolved before switching to Webflow.

Another option to export the content:

Specify which content to export

Select the fields and tables in the WordPress database to export and import.

Some of the examples:

  • Blog posts
  • Authors
  • Landing page content
  • Listings
  • Data from Plugins

Map the fields

It is important to map out the fields in WordPress that you want to include in your Webflow project. This will help ensure that all your essential data is transferred smoothly. Make sure your CMS implementation works both for you to manage it efficiently and for the Webflow site to work with it as intended.

Once you have mapped out the fields, it's time to import your content into Webflow.

Import your content to Webflow

This can be done using the CMS Import tool, which will allow you to transfer your blog posts, pages, and media files to the new platform.

You can always do this and Webflow design in parallel to save time. We set up an internal team that does this.

Considerations when importing images

Make sure you change the URL of images in the rich text fields to make sure the images are served through Webflow. Upload the images in Webflow and add the images in rich text.

Additional SEO Tips for Webflow

When migrating to Webflow, keeping your SEO traffic intact is important. To do this, use the right keywords and keep your SEO content in place. Minimize the number of page redirects when moving to Webflow so you don't lose any traffic. It's also essential to activate Google Analytics for Webflow pages before migration so that you can track your site's performance after migration.

After the migration, do a site audit to ensure no negative impact on your SEO ranking or lost traffic. Identify any potential issues that may arise due to changes in URLs or structure and fix them as soon as possible.


Migrating from WordPress to Webflow can be smooth if you follow the necessary steps and take care of your SEO traffic. With the right guidance and tools, you can easily transfer your content, maintain SEO rankings, and give a fresh new look to your website. Our blog outlines the steps in migrating from WordPress to Webflow while keeping your SEO traffic intact. We also provide some tips for optimizing your SEO on Webflow. If you are considering migrating to Webflow, book a free consultation with our experts to learn more about our site plans and how we can help with your migration process.

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